Users & Audience
Our target demographic for this application is young adults in India, ranging from ages 21 to 32. The app is designed specifically to cater to the unique financial needs and preferences of Indian demographic.
Category
Mobile App
Status
Completed
Country
India
Overview
This mobile app driven by AI, addresses the understanding gap between young folks and long-term investing. It makes investing ideas easier to understand, provides tailored advice, and makes opening an account simple and maybe with cheaper minimums. The program encourages young people to begin investing and create a safe financial future through automation and gamification.
Outdated Investment Platforms
Traditional investment platforms can be complex and cumbersome to navigate, further discouraging exploration of mutual fund options.
Short-Term Focus
Mutual funds, designed for long-term growth, may not seem relevant to their immediate needs.
Lack of Knowledge
Complex terminology and limited financial education making mutual funds appear intimidating and inaccessible.
Design a mobile application to understand and promote early investing in mutual funds targeting young adults in India.
Core Problem
The current problem in mutual fund investing for young adults is multifaceted, but it boils down to a disconnect between accessibility and engagement
Circulation
Communication with the stakeholder, data collection, Evaluation & Brainstorming
Onboarding
Discovery
Strategy, Market Research, User Flow creation, Wireframing
UX Stage
Define
Working on visual design part, Concept Approval, Style Guide
UI Design
Develop
Creating a prototype to present the interface usability.
Prototype
Deliver
Dynamic Discovery Workflow
Wireframes
Following comprehensive user research and persona development, wireframes were created to establish the core user flow and information architecture.
#C0FC45
#111214
#3F3F41
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#E97373
Colour Palette
Vibrant & trendy color represent our innovation and user friendly Visual journey
#C0FC45
#111214
#3F3F41
#FFFFFF
#E97373
Colour Palette
Vibrant & trendy color represent our innovation and user friendly Visual journey
Graphik Font Family
Regular
Medium
Bold
Typography Used
Typography is used to suit the theme and overall audience after checking clear visibility.
Graphik Font Family
Regular
Medium
Bold
Typography Used
Typography is used to suit the theme and overall audience after checking clear visibility.
UI Designs
This project is currently in its development phase. We're excited about the potential it holds and are committed to creating a user-centric experience. To stay updated on its progress or discuss potential collaborations, please feel free to reach out to me.
